At 99ad, we take the privacy of our users seriously. This Privacy Policy explains precisely what personal data we collect, why we collect it, how it is used and stored, and what rights you hold over your information as a user of our platform.
🕐 Last reviewed: January 2026These cards highlight our core privacy principles. They are a summary only — the full legally binding policy appears in the sections below.
99ad collects only the personal data strictly necessary to operate your account, process transactions in PKR, verify your identity under KYC/AML requirements, and provide customer support. We do not collect data we have no legitimate use for.
Your personal data is never sold to third parties. Period. We share data only where strictly necessary for platform operation — such as with payment processing partners or where required by law — and always under appropriate data-sharing protections.
All data is transmitted over HTTPS/SSL encrypted connections. Stored personal data is protected by industry-standard security controls including access restrictions, data minimisation practices and regular security reviews.
You can request a copy of your personal data, ask us to correct inaccuracies, or request deletion of your account data (subject to legal retention requirements). These rights are actionable — contact our support team to exercise them at any time.
We use cookies and similar tracking technologies for session management, fraud prevention and analytics. We do not use third-party advertising trackers that build cross-site behavioural profiles of our users without their knowledge.
We send account-related communications (transaction confirmations, security alerts, KYC requests) and, with your consent, promotional content. You can opt out of marketing communications at any time through your account settings or by contacting support.
This Privacy Policy ("Policy") is published by 99ad ("the Platform", "we", "us", "our") and applies to all users ("User", "you", "your") of the website located at https://99ad.cam and all associated services, features and functionality (collectively, "the Service").
99ad provides an online sports betting and casino entertainment platform primarily serving users in Pakistan, including those in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and other locations across the country. The processing of personal data is an unavoidable aspect of delivering a safe, compliant and functional online betting service, particularly in relation to account management, payment processing in PKR, identity verification and fraud prevention.
This Policy explains in plain terms:
By using the 99ad platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any aspect of this Policy, please discontinue use of the Service.
Note: This Policy should be read alongside our Terms & Conditions. In the event of a conflict between this Policy and the Terms, the Terms shall prevail except in respect of matters governed exclusively by applicable data protection law.
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
Any information that relates to an identified or identifiable natural person, directly or indirectly — including name, identification number, location data, online identifiers or factors specific to physical, physiological, genetic, mental, economic, cultural or social identity.
Any operation or set of operations performed on personal data, whether or not by automated means, including collection, recording, organisation, structuring, storage, adaptation, retrieval, use, disclosure, restriction, erasure or destruction.
The entity that determines the purposes and means of processing personal data. For the purposes of this Policy, 99ad is the data controller in respect of personal data collected through the Service.
A third party that processes personal data on behalf of the data controller, under contractual obligations and in accordance with the controller's instructions.
Know Your Customer — the identity verification process required to comply with AML obligations and to confirm that users meet the eligibility requirements of the Service.
Small text files placed on your device by the website to facilitate session management, analytics, preferences and fraud prevention.
99ad operates the platform at https://99ad.cam and acts as the data controller in respect of personal data collected through registration, account use, betting activity, customer support interactions and other engagement with the Service.
3.1 Contact for Privacy Matters. All privacy-related enquiries, requests to exercise data subject rights, and complaints should be directed to our support team. Contact details are provided in Section 15 of this Policy.
3.2 Applicable Law. Data processing activities are conducted in accordance with the data protection obligations applicable under the operator's licensing jurisdiction. Pakistani users are additionally advised to be aware of the Pakistan Electronic Crimes Act, 2016 (PECA) and any applicable data protection provisions thereunder, though 99ad makes no representation that Pakistani data protection law applies to its processing activities.
We collect personal data through the following categories of sources and by the following means:
4.1 Data You Provide Directly
4.2 Data Collected Automatically
4.3 Data Received from Third Parties
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Name, DOB, CNIC, passport | KYC, age verification, AML compliance |
| Contact Data | Email, phone, address | Account communications, support |
| Financial Data | Transaction history, PKR amounts | Payment processing, AML monitoring |
| Technical Data | IP address, device ID, browser | Security, fraud prevention, analytics |
| Usage Data | Games played, bets placed, session logs | Service delivery, responsible gambling tools |
| Preference Data | Deposit limits, game preferences | Personalisation, responsible gambling |
We process personal data only where we have a lawful basis for doing so. The legal bases applicable to our principal processing activities are as follows:
We use the personal data we collect for the following specific purposes:
Automated Decision-Making: 99ad may use automated processes for certain decisions, including fraud risk scoring, responsible gambling alerts and certain promotional eligibility assessments. Where an automated decision produces a significant effect on you, you have the right to request human review of that decision. Contact our support team to exercise this right.
99ad does not sell your personal data to any third party. We share personal data only in the following specific circumstances, and only to the extent necessary for the stated purpose:
All third-party processors engaged by 99ad are required to implement appropriate technical and organisational security measures and to process data only in accordance with our documented instructions.
8.1 Active Accounts. We retain personal data for the duration of your active account relationship with 99ad, and for such period thereafter as is necessary for the purposes described in this Policy or as required by applicable law.
8.2 Post-Closure Retention. Upon account closure, we are required to retain certain categories of data — principally financial transaction records, KYC documents and account activity logs — for a minimum period as dictated by applicable AML legislation and our licensing obligations. This typically ranges from five to seven years post-closure, though the specific retention period depends on the legal requirements applicable to the operator's licensing jurisdiction.
8.3 Responsible Gambling Data. Self-exclusion records and responsible gambling limit histories are retained for an extended period beyond account closure to prevent re-registration during an active exclusion period and to ensure the integrity of our responsible gambling programme.
8.4 Marketing Data. Where you have consented to marketing communications, your contact data for that purpose will be retained until you withdraw consent. Withdrawal of marketing consent does not affect retention obligations applicable to other categories of your data.
8.5 Deletion Requests. Requests for data deletion are honoured to the extent permitted by applicable legal obligations. Where a deletion request conflicts with a mandatory legal retention requirement, we will retain the data to the minimum extent necessary and notify you accordingly.
When the applicable retention period expires, personal data is either securely deleted or anonymised such that it can no longer be attributed to any identifiable individual.
The 99ad platform uses cookies and similar tracking technologies to operate and improve the Service. The following categories of cookies are used:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens and fraud prevention. Without these cookies, the Service cannot function correctly. | No — essential to Service operation |
| Functional | Remembering your preferences (language settings, deposit limits display, preferred game categories) to personalise your experience. | Yes — may reduce personalisation |
| Analytics | Collecting aggregated data on page visits, session durations and feature usage to help us understand how users interact with the platform and where improvements are needed. | Yes — via cookie preference settings |
| Responsible Gambling | Tracking session duration to trigger reality-check alerts and enforcing time limits set in your account settings. | No — required for responsible gambling tools |
9.1 Managing Cookies. You can manage cookie preferences through your browser settings. Note that disabling certain categories of cookies may impair the functionality of the Service. Instructions for managing cookies in common browsers are available in those browsers' help documentation.
9.2 Do Not Track. Some browsers transmit "Do Not Track" signals. The 99ad platform does not currently respond to Do Not Track browser signals, though we continue to monitor industry developments in this area.
Subject to applicable data protection law and the limitations described in this Policy, you hold the following rights in respect of your personal data processed by 99ad:
You may request a copy of the personal data we hold about you, along with information about how it is being used and with whom it has been shared.
You may request correction of inaccurate or incomplete personal data. For KYC data, corrections must be supported by updated documentation.
You may request deletion of your personal data where processing is no longer necessary, consent has been withdrawn or processing is unlawful — subject to legal retention requirements.
You may request that we restrict (but not delete) your data in certain circumstances, such as when accuracy is disputed or you have objected to processing.
Where processing is based on consent or contractual necessity and is carried out by automated means, you may request that your data be provided to you in a structured, commonly used and machine-readable format.
You may object to processing based on legitimate interests or for direct marketing purposes. Where objection relates to marketing, we will honour your request without requiring justification.
Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
Where an automated decision produces a significant legal or similarly significant effect on you, you have the right to request a human review of that decision.
To exercise any of these rights, please contact our support team as described in Section 15. We will respond to requests within a reasonable period in accordance with applicable legal requirements. We may need to verify your identity before fulfilling a request, to protect against unauthorised access to another person's data.
Limitations: Certain rights are subject to legal exceptions. In particular, we are required by AML and licensing law to retain certain transaction and KYC records for specified periods regardless of deletion requests. Where your request cannot be fulfilled in full, we will explain the reasons for the limitation.
99ad implements technical and organisational security measures appropriate to the risk profile of the data we process. These measures include, but are not limited to:
Despite these measures, no online platform can guarantee absolute security against all possible threats. You are advised to use a strong, unique password for your 99ad account, to enable any available two-factor authentication option, and to contact us immediately if you suspect your account has been compromised.
The 99ad platform is strictly restricted to adults aged 18 years or older — or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect personal data from individuals below the applicable minimum age.
Age verification is a mandatory component of the KYC process. Where we have reason to believe that personal data has been collected from a minor, we will promptly suspend the relevant account, delete the data to the extent permitted by applicable legal obligations, and where appropriate refer the matter to relevant authorities.
If you are a parent or guardian and believe that your child may have accessed or registered on the 99ad platform, please contact our support team immediately using the contact details in Section 15.
13.1 Third-Party Game Providers. Certain games on the 99ad platform are supplied by third-party content providers. When you launch such a game, you may be interacting with software operated by a third party under its own terms and privacy practices. 99ad is not responsible for the data processing activities of independent third-party game providers.
13.2 Payment Provider References. Payment method names referenced on this platform — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are cited for familiarity to Pakistani users. These references do not imply that these providers endorse, support or partner with 99ad, nor do they imply any data-sharing relationship beyond what is strictly necessary to process your payment transaction.
13.3 No External Links Policy. The 99ad platform does not contain links to external websites or services beyond those necessary for platform operation. This Privacy Policy does not cover the data practices of any third-party websites you may navigate to independently.
99ad reserves the right to update this Privacy Policy at any time. Where amendments are material — for example, where we introduce a new category of data processing or change how data is shared with third parties — we will notify registered users by email or by displaying a prominent notice on the platform prior to the changes taking effect.
The "Last reviewed" date displayed at the top of this page reflects when this Policy was most recently updated. Non-material changes (such as corrections to grammar, formatting or clarifications that do not affect the substance of the Policy) may be made without specific notification.
Your continued use of the Service following the publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree to an updated Policy, you should cease using the Service and may request account closure in accordance with our Terms and Conditions.
For any questions, concerns or requests related to this Privacy Policy or the processing of your personal data, please contact the 99ad support team. All privacy-related correspondence will be handled with appropriate confidentiality.
Privacy Enquiries & Data Subject Requests
Email: [email protected]
Email addresses are displayed as plain text for your reference. Please include "Privacy Request" or "Data Subject Request" in your message subject line to ensure prompt routing to our privacy team. We aim to acknowledge all requests within 5 business days and to provide a substantive response within 30 days, or within any shorter period required by applicable law.
For matters unrelated to data privacy — such as account queries, betting issues or responsible gambling support — please use our standard support channels accessible via the platform or visit our FAQ page for answers to common questions.
For information about our general operating principles and platform values, please visit our About Us page. For the full terms governing your use of the Service, please refer to our Terms & Conditions.
Privacy and security sit at the foundation of everything 99ad builds. A platform that protects your data is a platform you can trust — and trust is what makes the game worth playing. When you're ready to explore 99ad, everything is where it should be.