Betting on cricket, PSL, T20s and live casino is meant to be fun. At 99ad, we believe that keeping it fun is a shared responsibility — and we take our half seriously. Here you'll find everything you need to stay in control, set your limits and get help if things stop feeling like entertainment.
Responsible gambling is not a slogan — it is the operating principle behind every feature 99ad builds for its players. Across Pakistan, millions of cricket and sports fans engage with betting as a form of entertainment. When PSL season kicks off in Karachi or Lahore, or when Pakistan face a T20 final, betting adds an extra layer of engagement to an already thrilling experience.
The problem is not the excitement — it is when that excitement becomes something else. When bets get placed to recover previous losses. When PKR amounts exceed what can realistically be afforded. When cricket matches stop being enjoyable and start being stressful because of what is riding on them.
That is the line responsible gambling is designed to keep you on the right side of. 99ad provides the tools; you stay in control. Together, that means betting stays where it belongs — in the entertainment column, never in the problems column.
Adults only, always. The 99ad platform is strictly for users aged 18 or older — or the higher minimum required by the operator's licensing jurisdiction. Age verification is a non-negotiable part of the KYC process. No exceptions.
Legal Notice (Pakistan): The Prevention of Gambling Act, 1977 applies in Pakistan. 99ad does not claim that online gambling is licensed, regulated or approved by the Government of Pakistan or any Pakistani authority. Each user is responsible for knowing their own legal position before participating.
Placing additional bets specifically to recover money you have already lost — rather than for the enjoyment of the game itself — is one of the clearest early warning signs of problematic behaviour.
Wagering money that is allocated to essential expenses — rent, utilities, food, school fees — crosses the line from entertainment into financial risk. In Pakistan, PKR budgets are often tight; never stake what you cannot afford to lose.
Hours passing unnoticed while betting, repeatedly saying "just one more bet" or playing through time you had planned for family, work or other commitments are signs that gambling has moved beyond recreational.
Concealing the frequency or size of bets from family members or friends — or feeling defensive or anxious when asked about gambling — suggests the activity is causing stress rather than enjoyment.
Using betting as a way to escape financial stress, relationship difficulties or other personal problems makes the underlying issues worse, not better. Gambling is not a coping strategy.
All five tools are built into your account dashboard — accessible at any time, without needing to call or email support first.
Set a maximum amount you can deposit into your 99ad account per day, week or month. Limits are denominated in PKR and take effect immediately when reduced. Increasing a limit is subject to a mandatory cooling-off period before the change activates — this is intentional, to protect against impulsive decisions.
Define the maximum net amount you are comfortable losing within a specified period — daily, weekly or monthly. Once your loss limit is reached, you will not be able to place further bets until the period resets. Loss limits are one of the most effective tools for keeping gambling within your entertainment budget.
Configure alerts that notify you when you have been logged in and playing for a defined period — for example, 30 minutes, 1 hour or 2 hours. When the alert triggers, you will see a prompt asking if you wish to continue or log out. These reality-check reminders help prevent unintentional marathon sessions.
Take a short, deliberate break without permanently closing your account. Cooling-off periods range from 24 hours to 90 days. During a cooling-off period, you cannot log in, deposit or place bets. The period runs for its full duration — it cannot be cancelled or shortened once activated, giving you a real break rather than a token one.
Self-exclusion is a longer-term restriction — a commitment you make to yourself to step away from gambling for a defined or indefinite period. Once activated, your account is locked for the full exclusion duration with no option to reverse it early. If you feel your gambling is getting out of control, self-exclusion is the right tool to use. It is available immediately from your account dashboard.
If you share a device with younger family members, use your device's built-in parental controls to restrict access to the 99ad platform. Always log out of your account when stepping away from a shared device. Age verification (KYC) is mandatory for all accounts — if you suspect a minor has accessed your account, contact support immediately.
All responsible gambling tools are accessible directly from your account — no support ticket required. Here is how to find and set them.
Access your account from any device. All responsible gambling controls are available from both desktop and mobile views.
Click your account icon or username in the top navigation bar and select "Account Settings" or "Responsible Gambling" from the dropdown menu.
Choose from Deposit Limits, Loss Limits, Session Time Alerts, Cooling-Off Periods or Self-Exclusion. Each tool has its own settings panel with clear options and explanations.
Enter your preferred limit amount in PKR or your preferred time period, then confirm. Reductions apply immediately. Increases and cancellations are subject to a mandatory waiting period.
If you have difficulty activating a tool or if you need a limit applied urgently, contact the 99ad support team. Self-exclusion requests made via support are processed with the same priority as self-service requests.
Self-exclusion is the most powerful responsible gambling tool available on 99ad. Use it if you feel you have lost control of your gambling, if you need a complete break, or if gambling is causing harm to you or your family.
Short-Term Exclusion (30–90 days)
A fixed break for users who want a defined period away from gambling. The account is locked for the full duration — no early reversal possible.
Minimum 30 daysLong-Term Exclusion (6 months – 5 years)
For users who need a more serious break. Reinstatement after the period requires a formal request and a mandatory cooling-off period.
Extended break optionIndefinite / Permanent Exclusion
For users who have decided that gambling is not right for them. Permanent exclusion closes the account with no reinstatement path. We will not send marketing communications to permanently excluded users.
No time limitNeed self-exclusion right now? You can activate it instantly from your account dashboard under Settings > Responsible Gambling > Self-Exclusion. If you need immediate help or cannot access your account, email [email protected] and request urgent account restriction.
Read through the questions below honestly. If you answer "yes" to several of them, it may be time to use one of the tools above or to seek further support.
Have you found yourself spending more time betting than you originally planned, on a regular basis?
Have you placed bets with money that was meant for essential expenses — such as household bills, food, rent or children's school fees?
After losing, do you frequently return to try to win back what you lost — rather than accepting the loss and stopping?
Have you tried to cut down or stop gambling before, but found it difficult or impossible to stick to the decision?
Have you ever hidden your gambling activity — the frequency, the amounts, or the losses — from family members or close friends?
Do you feel restless, irritable or anxious when you are not able to gamble, or when you think about stopping?
Have you borrowed money — whether from family, friends or any other source — specifically to fund gambling activity?
Has gambling negatively affected your work performance, family relationships, sleep quality or mental wellbeing in the past three months?
If you answered "yes" to two or more of the questions above, we encourage you to take action now — start with your account tools or reach out to our support team.
Problem gambling is a recognised health issue. If you need help beyond what the platform tools provide, the following types of support are available. Always verify current contact details independently.
Qualified mental health professionals and counsellors can provide structured support for problem gambling. In Pakistan, mental health services are available through hospitals in Karachi, Lahore, Islamabad and other major cities. Ask your general practitioner for a referral.
In-Person SupportGamCare is a recognised international responsible gambling organisation offering advice, counselling and a helpline for people affected by problem gambling. Their online resources and chat support are accessible to users internationally, including those in Pakistan.
International ResourceGamblers Anonymous operates a peer support programme based on the 12-step model. Meetings and online support communities are available internationally. Connecting with others who understand the experience can be a meaningful part of recovery alongside professional support.
Peer SupportOur support team is available 24/7 and is trained to handle responsible gambling requests with appropriate care. Contact us to activate limits, initiate self-exclusion or discuss any concern about your account. Contact is via the platform's support channels.
Available 24/7Important: 99ad does not represent or formally partner with any of the external organisations mentioned above. These are mentioned as examples of the types of support available internationally. Always independently verify the current availability, contact details and suitability of any support organisation before relying on it. The availability of specific services in Pakistan may vary.
The 99ad platform is accessible to adults aged 18 or older — or the higher minimum age required by the operator's licensing jurisdiction, whichever applies. This is not a soft guideline; it is an absolute eligibility requirement, enforced through identity verification (KYC) for every account.
If a user is found to be under the minimum age requirement, their account will be suspended immediately, all winnings forfeited and the matter may be escalated as required by applicable law. This applies to all users across Pakistan — whether in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or elsewhere.
If you are a parent or guardian and are concerned that a person under 18 may have accessed the platform, contact our support team immediately. We will investigate and act promptly.
The Prevention of Gambling Act, 1977 is the primary legislation governing gambling activity in Pakistan. 99ad does not represent that its services are lawful under Pakistani law, nor does it claim any licence, approval or endorsement from the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any other Pakistani regulatory authority.
Pakistani users access and use 99ad entirely at their own legal risk and responsibility. This page does not constitute legal advice. If you are uncertain about the legal implications of online gambling in your province or municipality, we strongly recommend obtaining independent legal advice before participating.
Payment method names referenced on this platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are cited for general familiarity to Pakistani users only. They do not imply that any such provider endorses, supports or facilitates gambling transactions.
99ad is built for cricket fans who love the game and want to keep it that way. Set your limits before you bet, check in on yourself regularly and use the tools we've built for you. Responsible gambling is good gambling.